Land Rover Constantia Kloof

The team at Land Rover Constantia Kloof will make you feel at home and indeed lifestyle consultants. Driving a Land Rover is a lifestyle and not just another vehicle.Grant and the team will assist you at any time and wow that coffee is great.
I can definitely recommend them for anyone that are looking for a lifestyle change and just pop in and have a coffee with them and look at their great range of Land Rovers.You will be blown away.
Stoltz Marketing endorse Land Rover Constantia Kloof with the greatest of pleasure !!!!

Please click here for more info

Kassaboera Lodge - Hartbeespoortdam

At Kassaboera, situated on the waterfront of Hartebeespoort Dam, you will experience warmth, comfort and incredible hospitality as the norm. You’ll always be within eyeshot of the Hartebeespoort Dam and near some of South Africa’s most memorable tourist attractions such as the Cradle of Humankind and other incredible nature resorts as well as Sun City.

The name Kassaboera originates from the owner Kas Pretorius and the Afrikaner Culture of the Boer, namely hospitality, a warm friendly greeting and a love of Africa and its wild life.

The owner, Kas’ deep roots in the Afrikaner culture is reflected throughout the theme of the lodge, exploring numerous parts of the culture’s diverse history and character. Game hunting, Boerekos - explore a world of cultural wonder unlike any you have seen before.

The concept of the lodge was formed around a complete shortage of lodges surrounding this specific culture, which is a true shame. The Afrikaner culture is still an unexplored treasure many have yet to experience - an experience Kassaboera Lodge is striving to share with the world.

The lodge itself is an experience to stroll through with wonderfully warm colours and incredible finishes to make one feel truly.

www.kassaboera.co.za

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.

One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular?

The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.

The most memorable brand stories tell the unexpected, speak directly to the heart or dare you to live life to the fullest. Take Nike, for example. Its brand story challenges people to be empowered, to adopt a maverick spirit in life and "just do it." That story inspires, continues to be popular and provocative, and consistently strikes an emotional chord with Nike's fans and customers around the globe.

Why is storytelling so important to your business?

•An authentic brand story makes you memorable.
•It differentiates you as desirable.
•It brings your brand to life.
•It gives you a distinct competitive advantage.
•Your target market becomes hugely responsive.
•It positions you as a visionary in your field.
Take the role of brand guardian seriously. This role is critical. Like the captain of a ship, you're steering your brand through stormy seas. Be mindful of your brand's behavior, intention, tone and attitude. Right now, your brand story may be transmitting subliminal messages and telling a story all its own. As brand guardian of your business, pay attention to every kind of signal your brand is conveying to your target audience.

Taking the role of brand guardian seriously doesn't mean you have to be stodgy. The great brand guardians also have a great sense of humor. If you're not having enough fun with your brand, go back to the drawing board and tap into why you started your business in the first place.

Raise your brand energy levels. What comes to mind when you think about brands such as Apple, Target, Virgin or Nike? You probably sense big personality, boundless energy or major magnetic appeal. Now, imagine you can feel the "pulse" of any of these brands. You'd pick up that they were clearly alive, pumping and showing strong vital signs, right?

Your target audience has an uncanny ability to pick up on your brand "pulse" or brand energy. Start raising your brand energy levels, because a slow simmer won't cut it here. Look at the language you use across your marketing communications. Is it bland or does it have a dynamic, knock-your-socks-off energy? After all, there's something very attractive and contagious about brands that feel totally energized, passionate, idiosyncratic and that reflect your personality. It's a clue that the entrepreneur, CEO or brand guardian is paying close attention to embedding his or her individualistic energy and passion into the business.

Make sure all aspects of your brand are in alignment. Just as a car runs best when the wheels are aligned, your brand communication needs to be aligned, too. I'm talking about consistency--across all the ways you get the word out to the market. For example, if the messages on your website are not reinforced by and aligned with your tweets or press releases, the way you answer the phone, the way your staff welcomes clients or the way you shake a client's hand, then your brand is out of alignment.

Kaira Rouda, founder and president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, talks about the power of story. "In today's business world, relationships drive successful sales, and your network is your net worth. You must tell your story." Rouda goes on to say, "For your business brand to resonate with customers, it must be based on something truly genuine: your reality, your passions."

Be Clear
If you're ready to start shaping your brand story, remember this tip: If you want others to recognize you, the best way to do it is to recognize yourself first. Before you tell your brand story, recognize the kind of message and meaning you want to embed in your story.

Your character is going to define exactly what happens in your story. Be as true to yourself, compelling and believable as possible. What makes you unique and different? What makes you stand out?

•Your personality shapes your brand story. I'm talking about your personal values, integrity, core beliefs and ethics. Think about what inspires and motivates you. Wrap this around your brand story; it will bring your brand to life.

•Define what your character stands for in your story. Why do you do what you do? What is your purpose? What's most meaningful in your life and business?

•What actually happens in your story? What's the compelling action (or series of actions) that makes other things happen? What's driving your story forward?

•Think about how you want your audience to react to your story. What's the outcome--the object lesson here? What kind of conclusion do you want them to reach? Think about the pulse of your brand. Are people going to pick up your brand's vital signs in your story?
So, is your brand story doing justice to your business?

Please contact Stoltz Marketing to assist you with branding of your business

How can I develop a good marketing plan with a limited budget?

Many people want to do things the simplest way possible. Shoot from the hip and you can do it huge, right? Wrong. Even the simplest of marketing plans need to be written down.

The reason for this being if you have no blueprint to go off of, how will you know what to build?

If you are considering making a marketing plan, your best bet is to begin with your branding. What is the main effect you want to have on your customer? What will be the feeling in their hearts and minds about your product or service? Is it a commodity? Or is it a purple cow? The answers to these questions will lend to pricing and profit in your business plan.

You'll need to do a S.W.O.T. (Strengths, Weaknesses, Opportunity, Threats) assessment too. Trust me, those that have not done this honestly not only fooled themselves but their business suffered or failed.

You have to have a plan. No battle commander goes into a battle unprepared--they at least have training even in fast response situations you should.

You will need to figure out what your budget is, you don't throw money at something and hope for rain. It doesn't work.

Your target market will be important simply because you wouldn't want to sell walkers to people that can walk just fine.

To recap, the main points to consider when forming a marketing plan are:

1. Branding
2. S.W.O.T. Assessment
3. Who are you selling to?
4. How much will it cost to get people to buy your stuff?

These are things you need to begin considering. There are ways to figure this out. Worksheets and just writing it or entering it on your iPad will do. Do something to keep track of it all so you know what you're spending on and how much it's bringing back to you. Regardless of whether it's traditional marketing or technological marketing like social media, you gotta have a plan.

Please contact me should you need help on http://www.stoltzmarketing.co.za/

Source : Michael H Kaleikini

Choosing the Best Ad Methods for Your Business

Q: Do some kinds of advertising work better than others?

A: All types will work if they're used properly and not just "tried." The fact that the various forms of media utilize each other illustrates that no one kind of advertising is superior. Radio stations promote themselves on television and bus cards, TV stations list their programs in the newspaper, and newspapers use outdoor billboards to increase circulation. You've probably also noticed the large number of ads by dot.com companies in these traditional forms of media. To use advertising correctly, the following four requirements must be met:

1. Demographics. You must know what segments of the population comprise your customer base and be able to define them according to the standard age and gender groups used by the media to define their audiences.

•Gender: Male, female or adults (includes a balance of male and female).
•Age range: Depending on your business, you may choose more than one of these: 12-24, 18-34, 18-49, 25-54, or 50+


Your customer base can shift with the opening and closing of other local businesses, universities, military bases, the influx or departure of university students, or just the natural aging of people in your community, and you need to keep track of these changes. This step is critical because it's the basis of every advertising decision you make. If you're not absolutely sure who your customers are, you can waste money advertising in the wrong places. Once you've identified your customers, you have to know where they hang out. Your reps can provide specific demographics regarding their audiences. Which leads us to...

2. Location. Use only radio stations, TV programs or publications that can deliver your message to the right demographic groups. Ask your media reps to define the primary audiences they reach, and spend money only with those that match the demographic groups you've identified as your customers. Never buy advertising according to your own personal taste or because you like a particular rep!

3. Message. You have precious few seconds to tell your story, so squeeze the language. You wouldn't say "Send assistance as soon as possible" when you could yell "Help!" You also need a hook--a reason for someone to come to your location instead of a competitor's. Ask your media reps for copywriting help. Many stations and publications employ copywriters, but a creative media rep can do a great job. Your newspaper, magazine, and direct-mail reps will also be happy to lay out your entire ad.

4. Frequency. Without enough frequency your customers won't see or hear your message. Radio, television and print are three distinct critters and require detailed explanations regarding schedule placement. It's better to place a substantial schedule on one station or in one publication than to spread a small budget out and not achieve effective frequency anywhere.

Whatever you decide to do, don't just try advertising. Use it to get results.

Kathy Kobliski has been in the advertising business since 1979, and has owned Silent Partner Advertising in Syracuse, New York, since 1984. Her book, Advertising Without an Agency, was written for business owners who are working with small advertising budgets and can't afford professional help.

Source : Entrepreneur

Five Successful Marketing Techniques

1. Keep Adding Something New
Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information.

Adding a new product or service to the list of those you already offer usually produces a big increase in sales. The added product increases your sales in 3 different ways:

It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new product.
It enables you to get bigger sales by combining 2 or more items into special package offers.

2. Become a Valuable Resource
Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help.

3. Separate Yourself from Your Competition
Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee?

Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you'll automatically get more sales.

4. Promote the End Result
Your customers don't really want your product or service. They want the benefit produced by using it.

For example, car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Business opportunity seekers want personal and financial freedom for themselves and their family.

Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want.

5. Anticipate Change
Change is the biggest challenge to your business success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past ...or even recently. Aggressive, innovative competitors and rapidly changing technology make it impossible.

Expect change and prepare for it. Don't wait until your income declines to take action. Develop the habit of looking for early signs that something is changing. Then confront it before you start to lose business.

Tip: Insulate yourself against the impact of change by increasing the number of products and services you offer and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product decline or the response to one marketing method drops.

How many of these 5 proven marketing techniques have you overlooked or ignored? Start using them today and you'll see an immediate increase in your sales.

Source : Bob Leduc

Mugg and Bean - Town Square

No need to look any further for a great experience with great food and great service. Leanne and the team at Mugg and Bean Town Square will make you feel at home in no time. The food is great and my experience there was awesome. Now I know why they won a award at the Business of the Year Function last year. I will recommend anyone to visit Mugg and Bean Town Square just off Hendrik Potgieter.

NB: For all businesses in the area: MUGG AND BEAN TOWNSQUARE DELIVER AS WELL